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Tips on website construction and what you should know about web marketing BEFORE you start your website.
* Start with marketing in mind. If your website is not found there is no point in putting money on design.
* In order to be marketed your website must be Search Engine Optimised so that the search engines will find it.
* Don’t put too much “Flash” on the website because Search Engines or crawlers (difficult creatures to understand) can’t read Flash.
* Don’t opt for a full page picture for your front page… it is like having a locked gate at the front door of your website!
* Don’t have an “Enter Here” link on your front page (instead of content) because, once again, it is like having a locked gate at the entrance to your website.
* Consider either learning how to market your website yourself (a big job) or engage someone to do it for you. If you have plenty of time (before the clients are knocking down your door) you could try your hand at doing the marketing yourself.
* Choose Keywords that match words in the content of the relevant page.
* Make the website user friendly, not too many confusing cross-links so that people get lost and frustrated.
* Be wary of very cheap hosting services. Often there is a reason for cheap services (“garage” operation) and you may lose your website because of hackers or the hosting service closing down. (You could lose your domain name if you can’t track them down and if it has been registered in their name which is common).
* Check how often your Hosting Service does a backup of your website (best is if it is done daily).
If you decide to do your own marketing, keep track of the constant algorithm changes by reading relevant articles on website marketing.
