Quality Websites at affordable prices by experienced webmaster
Phone +27 (0)727602953

The importance of content in your website

It is not common knowledge that content (articles, copy, or what you write) on your website is extremely important. Why is it important? Well, it is the job of search engines (or web crawlers) to give those searching for information the information they are looking for and one way to do this is to find content which closely matches what has been asked for.  The search engines try to match up “meta-tags” with the content on each page. It is therefore important that meta-tags (keywords, descriptions etc.) correspond with words in the content. This requires some skill on the part of the person writing content because whilst the content needs to be interspersed with keywords it must, at the same time, be human friendly.  In other words the content on a website should be easy to read and it must make sense.

You might think that there is a simple answer;  just copy and paste content from the web. Surprisingly this does not work! Search engines have become extremely intelligent and can detect if you have plagiarised. In fact they can even tell if you have copied and scrambled something. I know, I know…  it doesn’t seem possible but I have tested time and time again and this is the truth. This means that your content has to be fresh and well written and interspersed with keywords.

Content has become one of the most important marketing tools on the web. Happy writing!

1 Comment

Starter Websites that work for you

self manage websiteOur Starter Website Package at R6900 is a good way to get a professional website! Save money with a website you can manage yourself. We can manage your website for a fee of R350 per hour if you don't want to manage the website yourself. Enter your contact details and we will get back to you.

Free advice on web marketing and SEO

Free web marketing and SEO adviceTake advantage of our special offer of free advice (1 hour) on web marketing & SEO with our Business Website Starter Pack. Websites only work if you work for them! Enter your contact details and we will get back to you as soon as possible. If we do not get back to you, please check that you have sent us the correct contact details.

Free email addresses if we host your website

eMail addressesUp to 5 free email addresses with your hosting if we host your website. 1500MB data transfer (solid amount!) + 1GB disk space. Sure, you can get free email addresses but this way you have your business name which looks more professional and reliable to potential customers than a yahoo or gmail address. Enter your contact details.
Visit Us On FacebookVisit Us On LinkedinVisit Us On Google Plus