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The importance of content in your website

It is not common knowledge that content (articles, copy, or what you write) on your website is extremely important. Why is it important? Well, it is the job of search engines (or web crawlers) to give those searching for information the information they are looking for and one way to do this is to find content which closely matches what has been asked for.  The search engines try to match up “meta-tags” with the content on each page. It is therefore important that meta-tags (keywords, descriptions etc.) correspond with words in the content. This requires some skill on the part of the person writing content because whilst the content needs to be interspersed with keywords it must, at the same time, be human friendly.  In other words the content on a website should be easy to read and it must make sense.

You might think that there is a simple answer;  just copy and paste content from the web. Surprisingly this does not work! Search engines have become extremely intelligent and can detect if you have plagiarised. In fact they can even tell if you have copied and scrambled something. I know, I know…  it doesn’t seem possible but I have tested time and time again and this is the truth. This means that your content has to be fresh and well written and interspersed with keywords.

Content has become one of the most important marketing tools on the web. Happy writing!

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