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What is SEO Search Engine Optimisation?

what is seo search engine optimisation SEO is the foundation of a good website

SEO or Search Engine Optimisation, is a fundamental of website design. Without proper SEO we are wasting our money on website design because websites need to be user friendly (optimized) for search engines. Remember that search engines are only machines and they need to be given instructions when visiting a website in order to index the website so that they can find your website when visitors are searching.

Although most of us understand that SEO is important we don’t really know what is involved nor do most of us know how to go about getting the results we would like. There are so many facets to SEO and in addition to that things keep changing and it is difficult to keep up, even for those who work with optimising websites for search engines.

Good search engine optimisation is vital if you want your website to be found

The fact is that SEO is vital if you are to be found online by search engines and unless someone knows your website address and types it into the navigation bar they are going to have to use a search engine. The many components of search engine optimisation include metatags, content, links both internal and external. Ultimately though, your website must be practical for humans to use and it is important to keep that in mind when applying search engine techniques.

Search Engine Optimisation – SEO – and web marketing, what is the difference?

In simple terms SEO is the job of your webmaster. The webmaster should lay down solid foundations for your website and Web Marketing is the job of a knowledgeable Web Marketer. In some cases the webmaster will also be able to market your website.

SEO for websites should include:

  • Correct metatags
  • Alternatives for all images
  • If possible an image on all pages
  • Web content for your website
  • Headings on each page
  • Internal links

Website Marketing for websites should include:

  • Inbound links
  • Website content on other niche websites with links pointing to your website
  • Social bookmarking
  • Plenty of content on your own website

There is much more to web marketing than listed above. Search engines constantly change their requirements and they are merciless with any website making use of “black hat marketing” techniques so make sure you use a reputable company for your website marketing.

To sum up, SEO is extremely important and even more important is that it is done so that in the end people actually click on your website. Use proven techniques which have good possibility of withstanding the constant changes to the search engines’ algorithims.

Starter Websites that work for you

self manage websiteOur Starter Website Package at R6900 is a good way to get a professional website! Save money with a website you can manage yourself. We can manage your website for a fee of R350 per hour if you don't want to manage the website yourself. Enter your contact details and we will get back to you.

Free advice on web marketing and SEO

Free web marketing and SEO adviceTake advantage of our special offer of free advice (1 hour) on web marketing & SEO with our Business Website Starter Pack. Websites only work if you work for them! Enter your contact details and we will get back to you as soon as possible. If we do not get back to you, please check that you have sent us the correct contact details.

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eMail addressesUp to 5 free email addresses with your hosting if we host your website. 1500MB data transfer (solid amount!) + 1GB disk space. Sure, you can get free email addresses but this way you have your business name which looks more professional and reliable to potential customers than a yahoo or gmail address. Enter your contact details.
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